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Terms and Conditions

Last updated: December 1, 2025

These Terms of Use govern your use of Atrova - India's Trusted B2B Platform for Software Licensing. We simplify enterprise software procurement through genuine licenses, instant activation, and expert support. Terminology such as "You"/"Your" shall mean visitor or user of the Site unless contrary to the context herein and all users herein agree to access the Site subject to the terms and conditions as set out herein below:

Please read these Terms carefully, as they form the entire agreement between You and Atrova Digital Private Limited.

About Atrova

Our Mission

To make enterprise software licensing accessible, transparent, and compliant for Indian businesses of all sizes.

We believe every organization deserves genuine, authorized software without the complexity, delays, and confusion that typically surround procurement.

Our Vision

To become the leading B2B platform for authorized software licenses in India and Asia.

We envision a future where enterprises can instantly access any authorized software they need, with full compliance and support built in.

Our Philosophy

We believe that successful software licensing requires more than just transactions. It requires understanding, expertise, and a commitment to your success.

Every member of our team is dedicated to making your software procurement experience seamless, transparent, and compliant. Atrova is built by a dedicated team of software licensing experts, enterprise IT professionals, and customer success specialists.

1. ACCEPTANCE OF THE TERMS OF USE

By accessing or using our Website in any way or clicking on a button or taking similar action to signify your affirmative acceptance of these Terms, you hereby represent that:

  • You have read, understood, and agreed to be bound by these Terms and any future updates and additions to these Terms, as published from time to time on our website. Your use of the Site after any amendments to the Terms of Use shall constitute your acceptance to such amendments.
  • You are of sound mind and legal age in the jurisdiction in which you reside, in order to form a binding contract with Us.

2. SOFTWARE BY CATEGORY

Atrova provides curated licensed software across key business categories. We make software licensing accessible, transparent, and compliant for Indian businesses of all sizes.

Business Productivity

Office suites, project management, and collaboration tools

Popular: Microsoft 365, Google Workspace, Notion

Enterprise IT

Infrastructure, systems management, and IT operations

Popular: Windows Server, VMware, Cisco

Cloud & Security

Cloud platforms, security solutions, and container orchestration

Popular: AWS, Azure, Kubernetes

Marketing & Growth

Marketing automation, analytics, and CRM solutions

Popular: HubSpot, Mailchimp, Salesforce

Our Services Include:

  • ✓ 100% genuine and authorized software licenses
  • ✓ Instant activation with GST-compliant billing
  • ✓ Expert support and consultation
  • ✓ Volume discounts for enterprise orders
  • ✓ 24/7 customer support

To purchase software licenses or request quotes, you may be required to provide your details including but not limited to name, email ID, phone number, company information, and GST details for compliant invoicing.

3. USE OF THE SITE

i. Allowed Uses:

  • Directions of Use: You must follow any and all guidelines or policies or directions of use as associated with each of the Services.
  • Material: For the purposes of these Terms, "material" shall mean any text, video, graphics, AI-generated content, case studies, and audio-visual material published on Atrova, whether a copyright of Atrova or any third party. You may download and print extracts from such material and make copies of it, for your own personal and non-commercial use only. You are not allowed to download or print the material, or extracts from it, in a systematic or regular manner or otherwise so as to create a database in electronic or paper form comprising all or part of the material appearing on Atrova.

ii. Restricted Uses:

You must not misuse or interfere with the Services or try to access them using a method other than the interface and the instructions that we provide. You may use the Services only as permitted by law. Unless otherwise expressly stated, you may not access or reuse the Services, or any portion thereof, for any commercial purpose without our written consent.

You must not:

  • Republish material from this website (including republication on another website)
  • Sell, rent, or sub-license material from the Website
  • Show any material from the Website in public without our consent
  • Edit or otherwise modify any material on the Website
  • Reproduce, duplicate, copy, or otherwise exploit material on our Website for a commercial purpose
  • Redistribute material from the website, except for content specifically and expressly made available for redistribution with our written consent
  • Infringe or violate our Intellectual Property Rights

iii. Hyperlinking Policy & Data Usage

We do not object to you linking directly to the information that is hosted on Atrova and no prior permission is required for the same. However, we do not permit our pages to be loaded into frames on your site. The pages belonging to this website must load into a newly opened browser window of the User.

iv. Prohibited Activities

You must not use our Website in any way that causes, or may cause, damage to the Website or impairment of the availability or accessibility of the Website; or in any way which is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity.

4. CONTENT

i. Content Submitted by You:

  • You may submit material for publication in various areas of the Site. By submitting the content, You warrant to Us that any material You submit to Us is your own original work and that you own the copyright and any other relevant rights in the content submitted by You.
  • Publication of any material You submit to us will be at our sole discretion. We reserve the right to make additions or deletions to the text or graphics prior to publication or to refuse publication with or without assigning any reason whatsoever.
  • You grant us a non-exclusive, perpetual, royalty-free, worldwide license to republish any material that You submit to Us in any format, including without limitation print and electronic format.

ii. Intellectual Property:

Unless otherwise stated, copyright and all intellectual property rights in all material presented on the Site (including but not limited to text, audio, video, AI-generated content, or graphical images), Atrova trademarks, and logos appearing on this site are Our property and are protected under applicable laws.

iii. Content Violations

Atrova does not take responsibility for the images and content posted by guest contributors. If you feel that any content posted here is plagiarized or any copyright violation, please write to legal@atrovadigital.com and we will take it down.

5. SOFTWARE LICENSING AND AUTHENTICITY

i. License Authenticity:

All software licenses sold through Atrova are 100% genuine and authorized. We are authorized resellers for all brands featured on our platform. By purchasing through Atrova, you acknowledge and agree that:

  • You will receive authentic, vendor-authorized software licenses
  • All licenses comply with vendor End User License Agreements (EULA)
  • We provide GST-compliant invoicing for all transactions
  • License keys are delivered digitally within 24-48 hours of payment confirmation
  • You must comply with the software vendor's terms and conditions

ii. Data Privacy:

All data processing activities are governed by our Privacy Policy and applicable data protection regulations. We are committed to protecting your privacy and maintaining the confidentiality of your business information.

6. INDEMNITY

You agree to indemnify, defend, and hold harmless Atrova, its Affiliates, and their respective directors, employees, shareholders, officers, contractors, licensors, and assignors from and against any and all actions, demands, suits, proceedings, penalties, losses, liabilities, claims, damages, costs and expenses that arise out of:

  • Your violation of any third-party right, including without limitation to any right to privacy, publicity rights, or intellectual property rights
  • Your wrongful or improper use of the Services
  • Your violation of any applicable laws, rules, or regulations through or related to the use of our Services

7. COPYRIGHT INFRINGEMENT CLAIMS

Please notify us if you believe any of your intellectual property rights have been infringed by a User of our services. Please email us at legal@atrovadigital.com for complaints and customer service inquiries.

8. GOVERNING LAW AND DISPUTE RESOLUTION

i. Governing Law:

The Terms and any dispute arising from the same will be governed by applicable data protection laws and other laws as applicable to these terms in the jurisdiction where Atrova operates.

ii. Dispute Resolution:

  • If any controversy, conflict, or dispute arises between the User and the Company, the parties shall spend at least 15 days to try and use all means to amicably resolve that dispute.
  • If the attempt to settle such a dispute amicably fails, then such controversy shall be settled exclusively and finally by arbitration, conducted in English language.
  • You agree that the award of the arbitrators shall be final and binding upon You and the Company.

9. NOTICES

We may give notice by means of a general notice via electronic mail to your email address as available with Us. If You want to give a notice to Us, You can do so by dropping an electronic mail to legal@atrovadigital.com.

10. MISCELLANEOUS

i. Severability:

If any provision of these Terms is held to be unenforceable or invalid, such provision will be changed and interpreted to accomplish the objectives of such provision to the greatest extent possible under applicable law.

ii. Updates to these Terms:

Atrova may add to or change or update these Terms at any time, from time to time, entirely at its own discretion, with or without any prior written notice. You are responsible for checking these Terms periodically.

iii. Entire Agreement:

The Terms, together with any additional terms and conditions incorporated herein constitute the entire Agreement between Company and You, relating to the subject matter hereof.

11. FEEDBACK AND INFORMATION

We welcome your questions or comments regarding the Terms. You can write to us via email: legal@atrovadigital.com

Contact Information

For any questions about these Terms of Use, please contact us at:

By using the Atrova Digital Private Limited platform and services, you acknowledge that you have read, understood, and agree to be bound by these Terms of Use.