Privacy Policy

This document is an electronic contract between Atrova (a brand under ATROVA DIGITAL Private Limited), registered under applicable laws, which is operating an AI-powered marketing platform, and "You", under the provisions of the Information Technology Act, 2000 (as amended from time to time) as well as relevant rules framed thereunder and other applicable laws.

This notice describes the privacy policy ("Privacy Policy") of atrovadigital.com (hereinafter referred to as the "Company" or "Atrova" or "Us" or "Our" or "We"). In this policy, you shall be referred to as "You", "Your", "User" or "Users".

This Privacy Policy describes how we collect, use, and disclose information when you visit or use our website and access our AI-powered marketing services, content, and other solutions (collectively referred to as "Services").

By visiting our site or providing your personal information to Us, you are accepting and consenting to the practices described in this policy.

Definitions

In our Privacy Policy:

• "User(s)" (hereinafter collectively referred to as "You", "Your", "User"), shall mean our users who use our AI-powered marketing services.
• "User Content" means all electronic data, text, messages, marketing materials, business information, or other materials, including personal data of Users, submitted to the Service(s) by You in connection with Your use of our AI marketing services.
• "Applicable Data Protection Law" means the Information Technology Act 2008 (IT Act) and the rules framed thereunder, along with international data protection regulations applicable to our services.
• "AI Services" means our artificial intelligence-powered marketing solutions including but not limited to AI content creation, predictive analytics, automation tools, and marketing optimization services.

Scope of this Privacy Policy

This policy covers the following aspects:

• What personal information about Users do We collect?
• Use of Information in AI Services
• Cookies and Similar Technologies
• Sharing of Information
• AI Data Processing and Storage
• Security of your information
• Advertising and links to other sites
• Data Retention and Deletion
• Grievance Officer
• Questions/Changes to the Policy

What Personal Information Do We Collect?

The information we collect helps us personalize and improve our AI-powered marketing services:

a) Information You Provide Us:

• Contact Information: Name, email address, phone number, company details
• Business Information: Company size, industry, marketing goals, target audience data
• Marketing Content: Brand assets, marketing materials, content preferences
• Service Requests: Project requirements, consultation requests, service inquiries
• Payment Information: Billing details, payment method information (processed securely through third-party processors)

b) Information We Collect Automatically:

• Website Analytics: IP address, browser type, device information, pages visited
• Usage Data: How you interact with our AI tools and services
• Cookies: Preferences, session data, and website functionality
• Marketing Analytics: Campaign performance data, engagement metrics

c) AI-Generated Data:

• Predictive Analytics: AI-generated insights about your marketing performance
• Content Recommendations: AI-suggested content and marketing strategies
• Performance Metrics: AI-analyzed results and optimization recommendations

Use of Information

We use your personal information for the following purposes:

• Service Delivery: To provide AI-powered marketing services, automation, and analytics
• Personalization: To customize AI recommendations and marketing strategies for your business
• Communication: To respond to inquiries, provide support, and send service updates
• Marketing: To send relevant marketing communications about our AI services (with your consent)
• Analytics: To improve our AI algorithms and service quality
• Security: To detect fraud, prevent abuse, and protect our platform
• Legal Compliance: To comply with legal obligations and respond to legal requests
• AI Training: To improve our AI models (using anonymized and aggregated data only)

AI Data Processing and Storage

AI Services Data Handling:

• Content Processing: Your marketing content may be processed by our AI algorithms to generate insights, recommendations, and optimizations
• Data Security: All AI processing is conducted with appropriate security measures and encryption
• Data Isolation: Your business data is processed separately and not mixed with other clients' data
• Model Training: We may use anonymized, aggregated data to improve our AI models, but never your specific proprietary information
• Data Retention: AI-generated insights and recommendations are retained to provide ongoing service improvements

Storage and Transfer:

Your personal data and files are stored on secure servers of reputable cloud service providers. These servers may be located within or outside your country. We ensure all data transfers comply with applicable data protection laws.

Cookies and Similar Technologies

We use cookies and similar technologies to:

• Essential Functions: Enable core website functionality and user authentication
• Analytics: Understand how you use our services to improve user experience
• Personalization: Remember your preferences and customize your experience
• Marketing: Deliver relevant advertisements and measure campaign effectiveness
• AI Optimization: Collect data to improve our AI algorithms and recommendations

You can control cookie settings through your web browser, but some features may not function properly if cookies are disabled.

Sharing of Information

We may share your information in the following circumstances:

Service Providers:

• AI Technology Partners: Third-party AI services that help power our platform
• Cloud Providers: Secure hosting and data storage services
• Payment Processors: Secure payment processing services
• Analytics Providers: Website and service analytics platforms
• Marketing Partners: Email marketing and communication platforms

Legal Requirements:

• When required by law, court order, or legal process
• To protect our rights, property, or safety, or that of our users
• To prevent fraud or investigate security issues

Business Transfers:

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

Security of Your Information

We implement comprehensive security measures to protect your information:

• Encryption: All data transmission uses SSL/TLS encryption
• Access Controls: Strict access controls and authentication systems
• Regular Audits: Regular security assessments and updates
• Data Backup: Secure, encrypted data backup systems
• Staff Training: Regular security training for all team members
• AI Security: Special security measures for AI processing and model protection

Note: While we implement strong security measures, no system is 100% secure. Please protect your account credentials and notify us immediately of any suspected unauthorized access.

Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request access to your personal information we hold
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Request a copy of your data in a machine-readable format
• Opt-out: Unsubscribe from marketing communications at any time
• AI Processing: Request information about how your data is used in AI processing

To exercise these rights, please contact us at info@atrovadigital.com

Third-Party Links and Services

Our website may contain links to third-party websites or integrate with external services:

• Social Media: Integration with social media platforms for authentication and sharing
• Payment Processors: Third-party payment services with their own privacy policies
• Analytics Services: Third-party analytics and tracking services
• AI Partners: External AI services that enhance our platform capabilities

We are not responsible for the privacy practices of these third parties. Please review their privacy policies before providing any information.

Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Improve our AI models and services (using anonymized data)

You may request deletion of your data at any time, subject to legal and contractual requirements.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us immediately.

Grievance Officer

If you have any grievance regarding this Privacy Policy, Terms of Use, or any content or service of our website, you may contact our Grievance Officer:

We will respond to your concerns within 30 days of receipt.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes by:

• Posting the updated policy on our website
• Sending email notifications for material changes
• Updating the "Last Modified" date at the top of this policy

Your continued use of our services after any changes constitutes acceptance of the updated Privacy Policy.